Google Maps Marketing: How to Get Found (and Advertise) on Google Maps
Google Maps is where many local customers decide where to go. This guide covers how businesses appear on Maps, how Maps ads work and how to set them up and measure them.
SEO
SEO vs PPC: When to Optimize and When to Pay for Traffic
SEO and PPC both bring visitors from search engines, but they work very differently. Here are the strengths and weaknesses of each, and how to decide where your effort and budget should go.
How to Create and Verify a Google Business Profile
A Google Business Profile is one of the simplest ways to show up in local search and on Google Maps. Here's how to set one up, verify it and keep it working for you.
How to Get More Traffic to Your Blog: 8 Practical Tips
Great posts don't attract readers on their own. These practical tips cover content, headlines, keywords, updates, images, email and social sharing to help your blog grow.