Using Google Ads for Your Business: A Beginner's Guide
A practical starting point for business owners trying Google Ads for the first time: the ad types, an eight-step setup walkthrough, best practices and the jargon you will meet along the way.
Topic
#PPC
PPC Advertising: How to Save Money and Increase ROI
Pay-per-click advertising can be very cost-effective, or a fast way to burn money. These practical steps help you cut waste and get a better return from every click.
How Google Ads Works: The Auction, Ad Rank and Quality Score Explained
Every Google search with ads runs a split-second auction. Here's how that auction decides which ads appear, where they rank and what each click really costs, and what that means for your first campaign.
Negative Keywords in Google Ads: What They Are and How to Use Them
Choosing the searches you don't want to appear for matters as much as choosing the ones you do. Here's how negative keywords work and how to use them to stop wasted spend.
How to Use Dynamic Keyword Insertion for Better Google Ads
Dynamic keyword insertion lets one ad adapt its wording to the keyword that triggered it. Here's how it works, how to set it up, and when it helps or hurts your campaigns.
SEO vs PPC: When to Optimize and When to Pay for Traffic
SEO and PPC both bring visitors from search engines, but they work very differently. Here are the strengths and weaknesses of each, and how to decide where your effort and budget should go.
Why Advertise Your Business With PPC, and How to Plan Your Advertising
Advertising helps businesses grow, and PPC is one of the most flexible ways to do it. Here's why it's worth considering and how to plan your advertising so it pays off.
Do Google Ads Work for Small Businesses?
Google Ads can work very well for small businesses, but only with the right setup. Here's why it's worth considering and how to make a small budget go further.
What Is Click-Through Rate (CTR)? Definition, Formula and How to Improve It
Click-through rate tells you how often people who see your ad, link or email actually click it. Here's how to calculate it, when to rely on it and how to raise it.
PPC Advertising Basics: The Metrics and Keywords That Get You Noticed
Getting noticed in paid search starts with understanding a handful of core concepts. Here are the metrics and keyword principles every new PPC advertiser should know.